There’s no denying that social media is an important aspect of modern SEO in the eyes of Google and other major search engines. There are several reasons for this from the backlinks to the fact that an active social footprint is simply a necessary part of any healthy online community. Everyone is on one or more social networks, and not having that presence online looks very strange and unnatural by comparison. Not a good thing when trying to get good SEO attention.
However, there’s no way to ignore social media. It’s a huge part of the Internet with many of the most visited websites online being social in nature such as Facebook, YouTube, and even Google’s social off-shoot of Google+. Social media is one of the primary reasons the average Internet user jumps online, and that means you need to be active in that sphere.
The first step is to make sure you have a Facebook fan page, a company Twitter account, and a YouTube channel that’s just for your business. If you’re missing any one of these, then you’re missing out big time on the social scene. These are all pages that can link back to you in addition to offering a place for others to follow you via their favorite social media site.
The next step is to make sure you place the buttons on your website that allow visitors to easily like your post on their Facebook page, quickly Tweet out a link to their follower, or even add a link to your site to their Google+ account. These are the main ones, but by having those buttons and the buttons of other social sites on your page, you will reap the full SEO benefits that come with a properly active social account.